There are so many different recruitment firms in Toronto that it can be tough for individual firms to distinguish themselves, to stand out in the crowd. How do we do it?
First, we do one thing, and we do it well. When the recruitment industry first started up, most firms focused on older, more established jobs. That's not true of us. We focus on bringing people in the creative technology field together with the people who need them. Typically we work with ad agencies, marketing firms, communications companies and digital product staff to find them the best, most ground-breaking talent that our area has to offer. And that's all we do. We don't do IT. We don't do finance or accounting. We work with digital people, for digital people. And that's it. And because we're not distracted, we perform better.
If anything, how we do what we do is as much about what we don't do. Unfortunately, the combination of market saturation and a surplus of job sites means that many other firms have simply lost the art of recruitment. We haven't. If the Internet were to suddenly short out and stop functioning tomorrow, we would still be able to do business. That's because we don't scrape listings from job boards. We aren't constantly searching Craigslist or Monster for people who don't know how what their true talents are or how to market themselves properly. We actively hunt for the best candidates, instead of passively waiting for the open market to deliver them to us. So by the time our candidates reach you, they're already the best.
And bringing the best staff to you means having the best staff here at home. Before our staff can perform their duties, we test them on the latest tools, trends, and technology to make sure they understand the context they're working in and the placements they're making. And then we follow up regularly with our placements to make sure that everything is going just as well as we thought it would. That's how we've maintained double the win : loss ratio of our competitors.